Three types of milk, one Valais character.
La Fromagerie de Martigny is delighted to unveil its new visual identity, accompanied by a tagline that perfectly sums up what makes it unique:
Three types of milk, one Valais character.
More than just a slogan, this new tagline captures the very essence of our cheese dairy: unique Valais expertise in processing cow’s, goat’s and sheep’s milk to create authentic, generous cheeses rich in character.
A new image, true to our roots
Through this new visual identity, we aim to further highlight what defines us: our Valais roots, our close ties with local producers and our cheese-making expertise.
Colourful, authentic and resolutely Valaisan, our new image bridges the gap between tradition and modernity, whilst remaining true to the values that have always underpinned our products.
Raclette cheeses, including our Raclette du Valais AOP, tommes, séracs and other specialities are produced in Martigny using three types of milk: cow’s, goat’s and sheep’s. Three different milks, three worlds of flavour, but one shared character: that of Valais.
A cheese dairy deeply rooted in its region
La Fromagerie de Martigny, a subsidiary of the Laiteries Réunies Genève (LRG) Group since October 2025, continues to grow whilst preserving its local identity and its attachment to the region.
Behind our cheeses are, above all, passionate men and women: 13 staff members from the region, as well as 7 milk producers, including 4 cow’s milk producers, 2 sheep’s milk producers and 1 goat’s milk producer.
This close connection with our producers and our local area enables us to preserve local cheese-making expertise and to offer products that, each in their own way, tell the story of our region.
Valais in every cheese
This new identity marks a new chapter in the history of the Fromagerie de Martigny, but our ambition remains the same: to bring the flavours of Valais to life and share them through authentic, characterful cheeses.
A new image, the same passion and a signature that reflects who we are: Three types of milk, one Valais character.